Perfect Fit of Uschanka
6/19/2016
Precision of 3mm is how detailed the fitting expert of Uschanka
brand goes. And still firm on this for perfect fit.
Speaking about perfect fit for each garment, this is the brand
guarantee. It begins with Piret Puppart’s Siberian travel when she met the
reindeer hunters in the ancient villages of Siberia. The two were self starters
in 2012 with very humble beginnings for the womenswear industry. Kati
Nikopensius recognizes Piret’s potential and talent who mostly inspired by
Komi, a small ethnic group living near the Ural mountains in Russia. Top
fashion bloggers wear their brand of clothings at the New York Fashion Week.
Rare fabrics are truly the root of inspirations. However, to them they respect
a lot the boutique buyer who is the decision maker. This is all on top of the
brand’s appeal to its consumers.
Exotic and something not available to all is the other key. So
to very experienced people of the field who knows how to appreciate this level
of precision and quality. Singers like Lenna Kuurmaa and Maarja-Lii Ilus wear their brand. Uschanka's global expansion is the next milestone. Zina Charkoplia in Vogue Spain and Laureen Uy in Asia also wear their brand.
From a small first collection of two dresses, gloves and three
hat styles, starting from 400 Euros, the fur is only from forests or regulated
European fur farms addressing the growing concern about usage of real fur.
Today, Uschanka is aiming new markets expansion to Middle East too. Embroidery
and patterns inherited from grandmothers and mothers enter the fashion scene.
Firstly with a Showroom at the Paris Fashion Week, secondly on getting into the Creative Door showroom
in 2013. Their beliefs in young talents working for free but gaining valuable
experience thus improving their professional portfolios boost their brands
greatly. Then ventured into printed shawls.
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